25 Jul How to Use LinkedIn for Healthcare Recruiters
As recruiters, you’ll know that finding candidates for your talent pool can be tricky, especially regarding the be-all and end-all platform for employment: LinkedIn. How does one research candidates, and what should you filter for? This blog acts as a guide to everything you should know about recruiting and researching nurses on LinkedIn, including; building your profile, refining searches, and connecting with nurses.
Building your profile
Craft a compelling profile that showcases your recruiting expertise in the healthcare sector. Highlight success stories, relevant certifications (like SHRM-CP), and testimonials from satisfied hires. It might also be worthwhile to join healthcare-related groups like the American Hospital Association or specific speciality groups. Participate in discussions and share relevant industry content to establish yourself as a thought leader.
Refining your search
Utilise LinkedIn’s advanced search filters to pinpoint ideal candidates. Combine keywords related to job titles, skills (e.g., “Electronic Medical Records,” “Telehealth“), experience level, and even certifications. For high-volume recruitment, consider a paid subscription to UK LinkedIn Recruiter. It unlocks advanced search features, saved searches, and candidate recommendations based on your hiring needs.
Connecting with nurses
Send personalised connection requests to potential candidates highlighting the position and why their profile caught your eye. Also, follow relevant nurses and share informative articles regarding your healthcare facility, industry trends, or new developments in their specialities. This positions you as a valuable resource and keeps you top-of-mind, as you’ll frequently pop up in their feed. Consider connecting and building relationships with healthcare professionals with large followings. They can help amplify your job postings and attract talent within their network.
Don’t just share other people’s content. Craft original content like blog posts or short videos focused on career development for nurses, insights into your facility culture, or emerging trends in healthcare. This establishes you as an authority and attracts nurses seeking a forward-thinking workplace.
Now that you know how to use LinkedIn to recruit nurses, it’s time to implement the above tips. Don’t have time to recruit? Consider Proximity Healthcare, the UK’s premium healthcare employment, agency for help. Contact us now for specialised recruitment services. We have over 15 years of experience connecting with and placing nurses in their perfect facilities.