How to Attract and Retain Nurses

How to Attract and Retain Nurses

Attracting nurses to your hospital can be difficult, especially in these times with the state of the NHS unintentionally warding off nurses. Attracting quality leads can be a schlepp, as the most experienced and specialised nurses are flocking overseas for better pay and benefits. So, what can your hospital or care facility do to attract high-quality nurses and reduce turnover rates?

Read on to discover how work environment and culture, compensation and benefits, professional development, community engagement, technological advancements, and flexible schedules make all the difference in nurse hiring and retention.

Compensation and Benefits

Compensation and benefits play an overtly large role in whether nurses decide to stay at your hospital. If nurses are unhappy at their jobs, they may turn to a different employer offering a higher rate. How do you compete with that?

Consider offering sign-on bonuses to incentivise new nurses to choose your healthcare facilities. It’s also worth considering offering relocation assistance to non-British nurses– some of England’s best nurses are from outside the country. And if you’re hiring juniors or freshers, you could offer student loan repayment programs and tuition reimbursement for continuing education.

Work Environment and Culture

Another huge part of a nurse’s decision to stay or start with an institution is the work culture and environment. Nurses want to feel safe at work: prioritise nurse safety and well-being through adequate staffing, security measures, and zero-tolerance for violence policies (we all know how some patients can be).

It’s also a good idea to attempt to reduce clique culture within your hospital, so everyone feels included and welcome. Try pairing experienced nurses with new hires for guidance and support.

Professional Development and Growth

Nurses want to grow in their roles and knowledge. One way to promote nurses furthering their knowledge is by providing access to the latest research and best practices. One might also consider encouraging nurses to contribute to advancing the field through participation in clinical research and quality improvement initiatives. Try to invest in developing nurses’ leadership skills for future managerial roles.

Hospital and Community Engagement

Hospital and community engagement is integral for nurses to feel they make a difference–it’s why they became nurses in the first place. You could organise events for hospital staff and their families to foster a sense of community or demonstrate commitment to improving the working conditions and professional standing of nurses. Furthermore, the hospital might provide access to counselling services or employee assistance programs to address mental health needs.

To attract new hires, recruiters could invest in sharing employee testimonials, behind-the-scenes glimpses, and hospital events to attract potential candidates, as well as highlight the hospital’s strengths, showcase the work environment, and involve current nurses in the recruitment process to create positive interview experiences.


Now more than ever, prospective employees value schedule flexibility. To help with this, consider offering administrative or non-patient-facing tasks remotely to attract talent who value flexibility. Plus, allow some control over work schedules to improve work-life balance and reduce commuting stress.

To improve nurses’ lifestyles, offer convenient and affordable dining options on-site and provide convenient and affordable parking options, especially for night or weekend shifts. Practicality is key.

Make Nursing Easier to Retain and Attract Candidates

Nurse job candidates.

Remember, to reel in talented nurses, you must showcase what makes your hospital or healthcare facility attractive. Illustrate how you make nursing as convenient as possible.

Reach out to Proximity Healthcare–your specialist recruitment partner–for assistance in lead collection and interviews. We personally screen our candidates for your convenience.